It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology. See the infographic here.
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As a general rule, it doesn’t matter who your target audience is, everyone responds to bright colors.
A common myth: Green is a great color for financial services because it implies money and red is not because it implies “being in the red”.
The best contrast color combination for readability in advertising was discovered long ago by Western Union in the heyday of the telegraph and telegram–black letters on a yellow background.
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Designers use symmetry, color, value, shape and position to balance and neatly order objects.
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As a requirement of our bachelors’ degrees in graphic design, we were taught the color course based on Josef Albers’ color interaction theories. (“The Interaction of Color” by Joseph Albers.)
This course conditioned us to recognize visual values, not only in color, but also in other art and design.
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Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
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