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A Visual Brand Refresh For Starbucks

A great logo example of what you can do once visual brand awareness is built!

Starbucks copies a page from well known companies such as Nike Inc. and Apple Inc., who have easily built enough visual brand awareness to successfully drop the words from their logos years ago. The words are no longer needed for us to recognize this visual icon as none other than Starbucks. It can stand alone and speaks for itself. This is achieved by consistent and repetitive use of the visual brand over time. This brand refresh is simple, contemporary, memorable and close enough to the existing logo that it avoids losing any visual brand recognition.
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Logos – Concepts, Not Clones

The Rio 2016 Olympic logo is chosen.

Brazil’s Tatíl Design created the logo, and is to be revered for its good design. It is very Brazilian, with its three interlocking figures joyously dancing. 140 design firms entered the competitive process to design the logo. A team of 15 national and international members of the Rio 2016 organizing committee made the final decision on this chosen design below.

rio2016

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Visual Branding Gone Bad

Iconic clothing brand, The Gap, unveiled its new logo October 6th resulting in a frenzy of outraged designers.

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Happy Logos

From swish to smile.
The swish inspired by the Nike “swoosh” has been a visual element used in logos for about 20 years now, and it seems it has finally seen its day. Make way for the rise of the “happy and friendly” smile!
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5 Keys To Visual Synchronicity

visual synchronicity

Are you using easily identifiable visual communications that connect uniquely and quickly back to your company? Are you paying attention to the way your visual brand is used across mediums? Do your website, Twitter account and Facebook profile use the same overall visual features so viewers know it is your company they are experiencing?
How can you build a memorable visual brand appropriate for print, web, trade shows, signage and social media?
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New Google Logo

A new Google logo design modification and a new search results page design launches on Wednesday, May 12.
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Save your logo

What do we have to look forward to in this new decade?
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Aol. Revisited….

aol
The “new” Aol. has shared their brand strategy with Fast Company in an article that includes an interview with the Wolff Olins creative team as well as new iterations of the logo.
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Hertz – A Rebranding Journey

Hertz launched their first re-branding effort in 20 years last week on the web.

What does this mean?
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A Simple Visual Solution For Your Complex Brand

Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.

Here are some things to keep in mind when developing a visual brand.
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