From swish to smile.
The swish inspired by the Nike “swoosh” has been a visual element used in logos for about 20 years now, and it seems it has finally seen its day. Make way for the rise of the “happy and friendly” smile!
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Posts
Prudential’s “Logo Evolution” of The Rock® is a perfect example of the simplifying of a logo. What began as a detailed illustration in 1870 has now evolved to its most simplistic form, displaying more of a symbolic visual icon. As mentioned in the last post, simplicity is one of the keys to a great logo. And great logos gain recognition.
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The “new” Aol. has shared their brand strategy with Fast Company in an article that includes an interview with the Wolff Olins creative team as well as new iterations of the logo.
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Every impression of your visual brand has value. Viewing it with consistency builds memorablity and brand recognition allowing you to get the most value from your advertising and promotional dollars.