Four seconds!
That’s the amount of time you have to engage a prospects attention as they approach your show display.
How do you stop people in their tracks?
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Posts
It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology. See the infographic here.
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How do you build a strong visual brand? In one word … consistency.
Why build a strong visual brand? Because every impression of your visual brand has value! When your customer views your visual brand consistently and repeatedly it builds recognition and memorability in their mind. Customers make a connection with your company more quickly and easily. This is simply because the more we see something, the better our recall of it is. It’s subliminal so most times we are unaware it’s happening.
If you want to build a strong visual brand, you can start with your three most important visual assets….
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I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
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Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of the brand.
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SVP of Design, Jony Ive (also now Apple’s head of Human Interaction) sought Apple’s marketing and communications department for the redesign of iOS 7’s core icons.
Why not use the expert app design teams, you ask? The people who are trained and expert in developing the visual user interface? According to cultofmac.com “Ive wanted “new blood” and fresh eyes to give iOS 7 a radical redesign.”
What happened to Apple, the innovator? The one who others follow?
The rebel? Did this die with Steve Jobs? Does anyone else see the irony in Apple following Microsoft’s interface design?
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Physiological/subliminal: how our bodies reflexively respond to color; our subliminal associations of color based on our first interactions with color in nature reside in our collective unconscious.
Cultural: the conventions of color usage throughout time in specific cultures.
And
Marketing context: i.e., green in “warm beverages” means decaf … or in sodas it can be a flavor cue for lemon-lime.
Red is the most extroverted color in the spectrum, representing vitality, life and energy.
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Pantone, the global authority on color and provider of professional color standards for the design industries, proclaims the color of the year for 2010.
Drumroll please….
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Owning the color green today means environmentally-friendly.
And the latest to hop on the green bandwagon is McDonald’s. In Europe only, they are changing their traditional red backdrop for a deep hunter green — a more eco-friendly image.
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