Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.
Here are some things to keep in mind when developing a visual brand.
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On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo.
Here are the “bid logos” for these cities.
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What happens when you ask someone for their opinion?
You get it. Their subjective – not necessarily expert in the subject – opinion.
What happens when you set up the ”approval by committee” process?
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Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
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Gene Gable of CreativePro.com writes often about vintage advertising in Scanning Around with Gene. This week his article is titled: Holy Word Balloons, Batman! This ad is an attention-grabber!