It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology. See the infographic here.
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I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
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Knowledge is power. Conveying that knowledge with infographics (or “data viz” for data visualization) is a new way of seeing. An infographic neatly combines statistics and design to communicate multiple layers of information. Great for your presentations when a graphic can speak volumes. Highly effective when it’s important to illustrate information clearly and quickly. Ideal for communicating with your online audience. A visually pleasing and compelling infographic is likely to be shared on potentially buzz-generating social networks – expanding your reach.
Studies have proven that people retain about 10% of information conveyed orally. Since the majority of people are visual learners, it stands to reason that when information is also visually presented, retention rate increases to 50%. Infographics can help validate your argument.
For infographic success you need:
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Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
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