What do we have to look forward to in this new decade?
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AOL is breaking away from Time Warner next month, and leaving their old look behind as well. They are replacing AOL with Aol. and making an undistinguishable statement with this period after the Aol. The new brand identity print, video and online versions launch Dec. 10.
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Hertz launched their first re-branding effort in 20 years last week on the web.
What does this mean?
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Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.
Here are some things to keep in mind when developing a visual brand.
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On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo.
Here are the “bid logos” for these cities.
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