Designers make specific considerations for effective visual communication. It is not only an art, but a science.
What is the ‘above the fold’ concept?
The most eye-catching story or image in a newspaper lies on the most visible part of the paper when it is folded in half and set on a newstand. The obvious goal… to pull in readers quickly and get them to buy. Today, we also call this the ‘virtual fold’.
Where is the ‘virtual fold’?
This depends on:
• how a user is browsing the web;
• the physical size of the users screen;
• the resolution the users screen is set to;
• what device the user is viewing on.
Read more