3 Hot Marketing Tips from Heat Map Analysis
Once again … the age-old tried and true rules of advertising prove valid.
Issue#1: People scan but do not read.
Solution #1: Use short sentences, bullet points and bold text.
Issue #2: Images get a lot of attention.
Solution #2: Use images effectively.
(With a goal in mind. What do we want people do next?)
Issue #3: People rarely scroll.
Solution #3: Put important content above the fold. (In websites they are referring to the virtual fold.)
In any marketing effort, we need to help move our audience through a piece visually with a goal in mind.
