I love what I do for a living. Although it was not always called graphic design, I’ve been doing it all my life. I am truly grateful to have found a way of earning a living that keeps me motivated and spirited. Cotter Visual Communications is in its 22nd year of doing business and it is about time we share, partly, why we do what we do.
Recently, we have had a flurry of business activity. The results? Good business but less blog posting. I apologize for the less posts.
Occasionally, I hear/read about designers and their client relationships. It seems as if only disgruntled designers post blogs or discuss their clients who frustrate them. I need to be the one who writes about the good clients. Our clients make me really appreciate who they are and what they are doing.
What constitutes a ”good client“?
Here are some of the attributes I admire in ours.
They are:
collaborators – seeking the greater good for their company
focused – with a clear goal for the company and the task at hand
motivated – wanting to take their product/service to the next level
innovators – not afraid to try something new
supportive – encouraging their sales and other internal support teams
organizers – conveying information and feedback with cohesiveness and understanding
producers – speaking with their customers is a priority
leaders – enhancing the strengths in their people, product(s) and/or service(s)
partners – knowing the value in the strength of partnering
respectful – appreciative of others time and expertise
Thank you for being who you are (and you know who you are!) and for choosing to work with us. We couldn’t do it without you!

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