As I was driving the other day, a Mitt Romney graphic lawn sign grabbed my attention, forcing me to ponder the political campaign from a graphic perspective. While others have noted that the Romney logo looks like toothpaste >Fast Company >Mashable >Tumbler I am noting something much more obvious.
At first, I did not “see” the “R” in “Romney”. For me, it read only “OMNEY”. Now keep in mind, I am driving, and am seeing this for 2 seconds. I can’t be the only person with a keen graphic eye that has this visual perception.
Yes… we all know his name, but is there something subliminal in this?
Missing the letterform “R” because it appears as a graphic element next to the type is a common graphic faux pas. The symbolic icon for anything needs to read as one seamless unit.
In separating one unit as a graphic and one as type, you get 2 separate elements. It interrupts the brain and distracts from the intent which is to instill this name in you and have it associated with something positive, instantaneously.
If the graphic “R” was used as a stand-alone icon and then you had “ROMNEY” in type, it might be more visually effective.
Was the designer a bit too focused on OBAMA?
OMNEY > OBAMA
What do you think?
Just thinking … seeing what I see and sharing.
Disclaimer: The views expressed on this page are not intended to make a political statement.