Looking closely at social media content we can gather valuable insight on using images.
The basic principles are applicable to any visual brand so use these tips to help you think about how you want to drive engagement with your audience.
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Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited.
Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together!
Here are some of the attributes I admire in ours.
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We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement?
3 simple reasons…. Read more
New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal.
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How do brands post on 9/11?
How can brands insert themselves into the conversation without seeming opportunistic?
How can they show their sincerity?
It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized.
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What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes.
Branding Successes
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Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of the brand.
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JCPenney’s logo, updated in January 2012, will be replaced by its prior logo, along with a new CEO.
The 2012 logo was the third in three years. A telltale sign of brand confusion!
The 2012 rebrand involved a new pricing strategy, called “Fair and Square Pricing,” in which there would be everyday prices; month-long values; and “best prices” on the first and third Fridays of every month.
The logo was meant to play off the “fair and square” theme (notice the square).
The logos in the image at left show the evolution of its visual brand.
Ron Johnson, the newly ousted CEO, had shortened the company’s name to ‘jcp’ in an attempt to rebrand. Consumer research showed overwhelming support for the prior logo before ‘jcp’.
The rebranding coincided with last year’s loss of nearly $1 billion for the company. Executives are hoping that the return of the former familiar logo will also encourage the return of shoppers.
Stephen Sadove, currently CEO of Saks Fifth Avenue, will join JCPenney after Saks Fifth Avenue’s pending merger with Hudson’s Bay.
How often do companies go through a rebranding when a new CEO steps in? Each CEO sets themselves up to make their mark and rebrand the company as their own. But if you notice, it is often the struggling companies that look to rebranding as part of the answer to their overall strategy.
