Gene Gable of CreativePro.com writes often about vintage advertising in Scanning Around with Gene. This week his article is titled: Holy Word Balloons, Batman! This ad is an attention-grabber!
3 Hot Marketing Tips from Heat Map Analysis
Once again … the age-old tried and true rules of advertising prove valid.
Issue#1: People scan but do not read.
Solution #1: Use short sentences, bullet points and bold text.
Issue #2: Images get a lot of attention.
Solution #2: Use images effectively.
(With a goal in mind. What do we want people do next?)
Issue #3: People rarely scroll.
Solution #3: Put important content above the fold. (In websites they are referring to the virtual fold.)
In any marketing effort, we need to help move our audience through a piece visually with a goal in mind.
It’s all in the juxtaposition of letters!
Camry, a car from Toyota is an anagram of my car.
Elantra, a car from Hyundai is an anagram of A rental.
Civic, a car from Honda is a palindrome.
A Toyota is a palindrome.
Kraft-branded products now sport a new corporate logo! It smiles! It’s bursting with flavor! And it uses the slogan, “Make Today Delicious”. Colorful, flavorful, fun, happy. It says it all. With its softer organic shapes, it fits the products.
Walmart’s new logo will debut this fall.
This is Walmart’s attempt at going head to head with their nemesis and king of branding, Target.
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Todays Trends – Excerpts from Graphic Design USA e-newsletter
Faith Popcorn’s BrainReserve foresees a turbulent global market searching for a new mental and spiritual anchor…
“Our mindset is characterized by the Current DissedTrust. People continue to reject the “establishment” (government, commerce, religion, etc.) because they expect it to lie, cheat and abuse employees, communities and the environment. There will be rich rewards for any institution that can reach the bar of trust; but most will find that measure simply too high to attain.” Read more
Pepsi’s “Come Alive With Pepsi!” slogan (1963-1967) was interpreted in China as “Pepsi brings your ancestors back from the grave.”
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