Knowledge is power. Conveying that knowledge with infographics (or “data viz” for data visualization) is a new way of seeing. An infographic neatly combines statistics and design to communicate multiple layers of information. Great for your presentations when a graphic can speak volumes. Highly effective when it’s important to illustrate information clearly and quickly. Ideal for communicating with your online audience. A visually pleasing and compelling infographic is likely to be shared on potentially buzz-generating social networks – expanding your reach.
Studies have proven that people retain about 10% of information conveyed orally. Since the majority of people are visual learners, it stands to reason that when information is also visually presented, retention rate increases to 50%. Infographics can help validate your argument.
For infographic success you need:
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Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will.
If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.
10 tips that can increase banner ad effectiveness:
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