That 3.5″ x 2″ card of yours may be small but it’s the most powerful, cost-effective marketing tool you have. Design it for quality, functionality and for the biggest impact.
Here’s how to pack power into your card:
- Boundaries. Keep all type .19″ from the trim edge so important information is not cut off.
- Quality. Work at 300dpi for best image reproduction.
- Size. Use the standard size card. Odd shapes, such as circular cards are different and may help people remember you on the first impression but these can be difficult to store so people rarely keep them.
- Readability. Is your type large enough? Use no smaller than 7 pt. for your typography. Remember your audience.
- Legibility. Fancy script fonts or distorted type may look nice to you but these can be difficult to read. They take up valuable real estate when you have to size them up for readability.
- Simplicity. Use no more than 2 typefaces.
- Visual Hierarchy. Lead users through your card using type size and weight. Draw their attention to the most important thing first.
- Prioritize. Use only your most important information.
- Color Contrast. A black or dark background with white or gray type will be difficult to read, especially in dimly lit rooms.
- Use a simple color scheme and stick with it on all your materials.
- Leave whitespace. Cluttering your card’s every available space makes it hard for the most important elements to stand out.
- Scan Test. Check that your card scans and reads correctly in phone apps and card readers. In the best case scenario, an app should be able to automatically recognize the text and add the contact to your address book.
- Use paper stock that people can write on. This way they are able to add a note on your card which helps them remember you.
- Print on a heavy-weight cover stock. You want to look your best. The feel of your card reflects on your brand.
Using these simple tips will help you make a powerful first impression. Sometimes it’s the little things that make the biggest impact!
