It is important for us to consider that consumers place visual appearance and color above other factors when shopping. Buying habits are complex but here are some quick percentage points made in a kissmetrics study on the color of psychology. See the infographic here.
Read more
I am not one to make new year’s resolutions but I do seek new milestones each and everyday throughout the year. In wishing you a happy new year, I share some simple everyday resolutions.
Read more
Knowledge is power. Conveying that knowledge with infographics (or “data viz” for data visualization) is a new way of seeing. An infographic neatly combines statistics and design to communicate multiple layers of information. Great for your presentations when a graphic can speak volumes. Highly effective when it’s important to illustrate information clearly and quickly. Ideal for communicating with your online audience. A visually pleasing and compelling infographic is likely to be shared on potentially buzz-generating social networks – expanding your reach.
Studies have proven that people retain about 10% of information conveyed orally. Since the majority of people are visual learners, it stands to reason that when information is also visually presented, retention rate increases to 50%. Infographics can help validate your argument.
For infographic success you need:
Read more
To be an effective designer, we have to be able to clearly communicate selected ideas to viewers or we lose their attention.
People see designs in terms of relationships. Seeing similarities and differences or just “seeing” is how we organize our world. Our brains synthesize information by grouping similar visual elements and organizing them into meaningful patterns. Information that is organized with a hierarchy in mind will always be more effective at communicating than information that is not organized.
Read more
Whether it is on the Web, in print or on a trade show floor, you can create a positive experience by engaging your customers visually. Graphics that are simple, colorful and evoke emotion are impactful.
Our goal is to create a sense of unity from the central message and supporting copy, photographs and logos. All three components should fit together to make a coherent whole.
Unity in composition can stop people in their tracks.
Read more
How do we strive to ensure the success of a design project?
We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.
Read more
April 27th, World Graphic Design Day, celebrated since 1995, is an opportunity to recognize communication design and its role in the world.
Read more
Last week, I listened to Dan Hill, expert on facial coding, speak on engaging radio commercials. The concept is fascinating.
Read more
Hertz launched their first re-branding effort in 20 years last week on the web.
What does this mean?
Read more
Every impression of your visual brand has value. Viewing it with consistency builds memorablity and brand recognition allowing you to get the most value from your advertising and promotional dollars.