Posts

Visually Communicating With Color

Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
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The Less Choices The Better.

What happens when you ask someone for their opinion?
You get it. Their subjective – not necessarily expert in the subject – opinion.
What happens when you set up the ”approval by committee” process?
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What moves your viewers?

Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
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Branding – First Things First!

Why Brand?
Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?
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More on Eyetracking

3 Hot Marketing Tips from Heat Map Analysis

Once again … the age-old tried and true rules of advertising prove valid.

Issue#1: People scan but do not read.
Solution #1: Use short sentences, bullet points and bold text.

Issue #2: Images get a lot of attention.
Solution #2: Use images effectively.
(With a goal in mind. What do we want people do next?)

Issue #3: People rarely scroll.
Solution #3: Put important content above the fold. (In websites they are referring to the virtual fold.)

In any marketing effort, we need to help move our audience through a piece visually with a goal in mind.

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