Looking closely at social media content we can gather valuable insight on using images. The basic principles are applicable to any visual brand so use these tips to help you think about how you want to drive engagement with your audience.
Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time […]
We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement? 3 simple reasons….
New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal.
How do brands post on 9/11? How can brands insert themselves into the conversation without seeming opportunistic? How can they show their sincerity? It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand […]
What is your company’s “personality?” Do you know your brand? Before you begin on any marketing or advertising campaign you should be able to define your company brand. We can help you drill down to your core brand identity, so it’s clear. Can you answer these questions?
What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes. Branding Successes
Happy Birthday Mac! I want to thank you for helping me earn a living. As a designer for over 35 years I have had an array of working Macs and icompanions.
Purple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of […]
JCPenney’s logo, updated in January 2012, will be replaced by its prior logo, along with a new CEO. The 2012 logo was the third in three years. A telltale sign of brand confusion! The 2012 rebrand involved a new pricing strategy, called “Fair and Square Pricing,” in which there would be everyday prices; month-long values; […]