Microsoft’s new logo squared
Microsoft’s new logo is its first major change in 25 years. This is their fifth logo since the company was founded 37 years ago. At first I thought this was a joke but no folks, this IS real.
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Kellogg’s New Brand Refresh
Kellogg’s announced their newly refreshed brand as ‘the most significant update of its marquee identity in the company’s 106-year history.’ The visual identity has been refreshed, as they say, with ‘distinctly bright visual graphics and images that reflect company and consumer values of optimism and a bright outlook today’. New branding will appear on the […]
Energy In This New Visual Brand
Exelon has a new logo which replaces the green and blue logo that has been used since 2000. The logo, they say, “better represents the new company.”
Pinterest – A Brand Builder
B2C and B2B marketers are quickly seeing the potential of what a brand builder Pinterest can be. Many businesses have asked me, should we add Pinterest to our social marketing strategy? Here is where I see the value in using Pinterest for business.
Apple’s Brand Experience
Apple does it again. The best brand experience can be found everywhere at Apple. The largest (23,000 square feet) Apple retail store opened Friday, April 6, at New York’s Grand Central Terminal. If you are not a New Yorker or you don’t appreciate the overwhelming crowds of people, this is the answer for you Apple […]
Brand Blunder … Not Brand Builder
Total Rewards, Caesars Entertainment’s casino loyalty program has got a new logo. To kick off their new look and benefits of Total Rewards, Caesars Entertainment launched a promotional giveaway called “Escape to Total Rewards” with, they say, upwards of 90,000 in prizes including two-night trips to Las Vegas. Total Rewards, the country’s leading entertainment loyalty […]
Longwood Gardens New Logo
Is Longwood Gardens just plants, flowers and gardens? Is that their brand? This is one my favorite places to visit anytime of year and I see so much more each time I go. Who they are, is definately much more than that. The new logo, a series of interlocking script letter “L”s is very pretty […]
Brand. Branding. Visual Branding.
Why is a strong company brand important?
Belkin’s new visual brand identity
Belkin has a new visual brand identity which represents how their products connect the dots between people and technology.
Aetna’s New Trendy Logo
Aetna has a new logo – the 12th logo in the company’s 157-year history. This is part of their new brand’s “passion for helping people make confident choices and celebrate the equity and tradition of the Aetna name.”