We like to make all communications easy for viewers to read. And of course we never want to create stumbling blocks to their concentration and comprehension! 1 Avoid distracting “widows”, “rivers” and “orphans”. Rivers are a series of word spaces on consecutive lines of type that align more or less one over the other to […]
The new logo was created by Yahoo’s in-house brand design group and product designers. It was not part of the “30 Days of Change” campaign, according to Ad Age. So, the “30 Days of Change” was really just an exercise with no intention of using one of the 30 featured choices. They had already decided […]
Yahoo is running a “30 Days of Change” new logo campaign. Each day in August they showcased a new design on their website, leading up to the unveiling of a new logo on September 5th. At first I thought this was meant to garner positive attention, hype and to just get people excited. Why not […]
Good design is simple, yet so effective! When a visual’s positive space is so cleverly designed that it reveals another visual in its reverse negative space, this is good design. Here is a good definition of negative space:
In 3M’s 111-year history, they have had 32 logo designs. Any graphic designer would be intrigued by this. Ultimately, their logo changes weigh-in at a hefty average of every 3.7 years! The most recent iteration in 1978, 35 years ago, is the time-tested winner as being the longest used and is still in existence today. […]
SVP of Design, Jony Ive (also now Apple’s head of Human Interaction) sought Apple’s marketing and communications department for the redesign of iOS 7’s core icons. Why not use the expert app design teams, you ask? The people who are trained and expert in developing the visual user interface? According to cultofmac.com “Ive wanted “new […]
Oreo’s brand has traditionally been associated with milk and cookies, but the brand’s social media activity takes on a new face with real personality. Oreo’s 31 million-strong Facebook feed proves it.
Welcome to the new connection economy where making an emotional connection with your customer online is key. What can you do to help facilitate this connection? Appeal to your customer’s pain… Talking about how you’re going to help a potential buyer. Keep it short and simple… Our brains respond well to short impactful statements on […]
AIG (American International Group, Inc.) has a “refreshed” logo. “Our new logo reflects a rebuilt and forward looking AIG – contemporary, dynamic, transparent, and revitalized,” said CEO Robert H. Benmosche, in a press release. All that in this new visual icon? Yes. The new design uses a brighter color and a sans serif font lending […]
As I was driving the other day, a Mitt Romney graphic lawn sign grabbed my attention, forcing me to ponder the political campaign from a graphic perspective. While others have noted that the Romney logo looks like toothpaste >Fast Company >Mashable >Tumbler I am noting something much more obvious.