Often people have a very literal idea about what they want others to see in their visual(s). It is what has meaning to them in relation to how they themselves see something, not in relation to what their customer sees and will understand. When we talk about a design (or a brand) meaning something or […]
As a requirement of our bachelors’ degrees in graphic design, we were taught the color course based on Josef Albers’ color interaction theories. (“The Interaction of Color” by Joseph Albers.) This course conditioned us to recognize visual values, not only in color, but also in other art and design.
A great logo example of what you can do once visual brand awareness is built! Starbucks copies a page from well known companies such as Nike Inc. and Apple Inc., who have easily built enough visual brand awareness to successfully drop the words from their logos years ago. The words are no longer needed for […]
The Rio 2016 Olympic logo is chosen. Brazil’s Tatíl Design created the logo, and is to be revered for its good design. It is very Brazilian, with its three interlocking figures joyously dancing. 140 design firms entered the competitive process to design the logo. A team of 15 national and international members of the Rio […]
Whether it is on the Web, in print or on a trade show floor, you can create a positive experience by engaging your customers visually. Graphics that are simple, colorful and evoke emotion are impactful. Our goal is to create a sense of unity from the central message and supporting copy, photographs and logos. All […]
When visually communicating, it is known that we create directional flow with visual elements, all with the intention of getting a message across. Using the “F” pattern One of Jakob Nielsen’s 2006 eyetracking visualization studies show users read in an “F” pattern on the Web. Below is a piece we ran in a 2006 Synergist enews.
As in everything we do when visually communicating, we focus on meeting the users needs. Eye tracking studies for the web reveal valuable information on how visitors take in a website. Studies path a users visual direction on a web page with software that uses heat mapping.
As in your company’s brand, your personal brand is equally valuable. If you are not doing anything to build it, it will be done for you, good or bad. So whether you think you have a brand or not, it is created for you in everything you do. And we all need our brand to […]
Iconic clothing brand, The Gap, unveiled its new logo October 6th resulting in a frenzy of outraged designers.
I have heard it said, design means being good, not just looking good.When I graduated college with a degree in graphic design over 30 years ago, I was often asked, what is graphic design? This seems humorous now in a time where “graphic designers in the U.S, outnumber chemical engineers by four to one.”*What I […]