Our good friend (and former client, now retired) Anne Ritchey, gave us a very appropriate holiday gift – The Logo Board Game. Thanks Anne, for thinking of us in a big way! The game is like a trivial pursuit. There are cards that ask questions in relation to brands we are often familiar with. Although it […]
Knowledge is power. Conveying that knowledge with infographics (or “data viz” for data visualization) is a new way of seeing. An infographic neatly combines statistics and design to communicate multiple layers of information. Great for your presentations when a graphic can speak volumes. Highly effective when it’s important to illustrate information clearly and quickly. Ideal […]
Life is easier, more fun and all around better because of Steve Jobs’s vision and drive.
Cigna’s visual brand has been updated – it’s human, it’s happy, it’s green. The new logo depicts how Cigna’s health stewardship allows individuals to blossom and grow.
Heineken is not only a great consumer brand but a corporate overseer of more than 250 beer and cider brands. In this age of brand awareness Heineken has opted for brand differentiation. As a brewer, HEINEKEN is a brand. As a brand, Heineken is a world reknowned beer. They have chosen to differentiate the corporate […]
Put the brand in the hands of the users SALT and The BMW Guggenheim Lab allow users to lend their own interpretations to their brands within boundaries they set up. At the core of both these organizations is collaboration and participation. The theory behind this type of “non-logo” encourages community-building, interactivity, mutability and allows users to […]
Effective book cover designs draw the reader in so they want to find out what your book is about. Most people DO judge a book by its cover. So how do you pull people in visually? Your book cover needs to:
PriceWaterhouseCoopers, now PwC, has a morphing logo too. Shown below is the static logo – old and new.
Logos based on algorithms are being developed with more frequency. Are these the logos of the future? The following are 3 examples of logos based on algorithms that show out-of-the-box thinking. Casa da Música logo inspired by buildings architecture Stefan Sagmeister is a graphic designer who developed a logo for Casa da Música. The design […]
To be an effective designer, we have to be able to clearly communicate selected ideas to viewers or we lose their attention. People see designs in terms of relationships. Seeing similarities and differences or just “seeing” is how we organize our world. Our brains synthesize information by grouping similar visual elements and organizing them into […]