How Great Brands Deliver
A 2011 survey ranking the top 100 brands as selected by US consumers conveys the top attributes of those brands that ranked highest. They each:
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Everybody Plays With The Phillies Visual Brand
The Philadelphia Phillies pack the stadium consistently with 45,000 fans and are watched by many more on national syndication. Am I the only one concerned with their visual brand? Brand Keys, a marketing and research firm, gave the title of “team with the most loyal fans” to the Philadelphia Phillies in their 2011 Brand […]
3 Ways To Visually Capture Attention
An informative image is not only well designed; it captures both the feeling of the content and facilitates an understanding of it. You can increase a message’s impact, capture attention and create something memorable through visually communicating by using these 3 simples imagery techniques.
What Happens Above The Fold?
Designers make specific considerations for effective visual communication. It is not only an art, but a science. What is the ‘above the fold’ concept? The most eye-catching story or image in a newspaper lies on the most visible part of the paper when it is folded in half and set on a newstand. The obvious goal… […]
Visually Leading Your Viewers With Intent
How do we get your customers to pay attention to your message? As designers, we strive to lead viewers attention through your important communications by using …
Color is perceived on three levels and they work together!
Physiological/subliminal: how our bodies reflexively respond to color; our subliminal associations of color based on our first interactions with color in nature reside in our collective unconscious. Cultural: the conventions of color usage throughout time in specific cultures. And Marketing context: i.e., green in “warm beverages” means decaf … or in sodas it can be […]
Building Brand, Delivering Happiness
I just finished reading Delivering Happiness by Tony Hseith, CEO, Zappos.com, Inc. This IS a business book. The first half of the book is a great story on who Tony is and how Zappos came to be. His genius is awe-inspiring and to be greatly admired. At such a young age, he offers many life-living nuggets which […]
Best Design Practices
JCPenney’s recently launched new logo uses the lowercase letters “jcp” inside their signature box.
Color as a catalyst.
As a general rule, it doesn’t matter who your target audience is, everyone responds to bright colors. A common myth: Green is a great color for financial services because it implies money and red is not because it implies “being in the red”. The best contrast color combination for readability in advertising was discovered long […]
Visual Balance – A powerful design tool
Designers use symmetry, color, value, shape and position to balance and neatly order objects.