,

5 Ways To Build An Unforgettable Brand!

Branding

Every impression of your brand has value!
65% of us are visual learners. This makes a strong visual brand an integral part of building an unforgettable brand.

The goal is always to stimulate recall, instill recognition and become memorable in the mind of your audience. If they view your visual brand consistently and repeatedly, you are empowering them to make a connection with your business easily. This is simply because the more we see something, the better our recall of it is.

A strong visual brand begins with these 5 basics: your logo, fonts, colors, usage and images.
Logo
Your logo is not your brand in its entirety. It is a visual representation of your brand. A strong visual is distinctive, simple, readable at all sizes and meaningful. Maintaining your logo’s integrity helps establish the recognition it deserves.
Fonts
Fonts lend a distinctive personality and should reflect your brand values. Use no more than 2 fonts that pair well and complement who you are. The right fonts will ensure your message is readable and legible.
Colors
Color creates your brand’s tone. Choose colors appropriate for your brand and use them distinctly to guide your audience visually in conveying your message.
Usage
Guidelines for consistent usage should be established to help maintain visual brand integrity. This may include elements such as guides for maintaining ample white space around your logo which will help draw attention visually. Studies show that consistency in visual touchpoints (website, social media, store, marketing, service, support, etc) builds brand.
Images
Visual content is more interactive, engaging and gets your message across quickly. Create high-quality, compelling and visually consistent images for your brand.
Control your brand by building it consistently and empower it to become unforgettable in our crowded world of brands.

realtedblogs
Why Your Brand Needs A Design Style Guide?
How To Create A Great Logo
Branding … Good And Bad

/by
, ,

Speak, Lead and Grow!

toastmasters

Have you ever had the opportunity to speak in front of a large group? Like most of us, you probably get nervous. This is normal. Speaking about how you help others can effectively help grow your business.

Here are 8 valuable speaking tips I’ve learned from Toastmasters.

• Relax by taking a deep breath off stage before you begin.
• Use the power of the pause. It gives your audience time to process.
• Be prepared. Practice, practice, practice your speech.
• Time yourself. A 5-7 minute speech equals 600-720 written words.
• Speak appropriately for your audience.
• Learn from your evaluators as they offer ways to improve a speech.
• Use body language and gestures.
• Be expressive. Add vocal variety and tonality.
Learn 90 more tips from Toastmasters International.
OR
You can learn to speak, present, and lead better at Venice Toastmasters.

/by

How You Can Master Brand Relationship Building

Branding is very simple. The typical thought process behind branding awareness is a logical progression. It goes something like this:
> A logo is your brand
> Branding is more than just a logo
> A brand is every touchpoint and beyond just design
> A brand is a relationship
Yes, a brand is a relationship. It’s an emotional connection between you and your customer.
How do we build this brand relationship?
1   Consistency
A company establishes who they are, what they believe in, how they speak, and what they look like. They then bring that to every interaction, every time. This builds familiarity and trust… which drives loyalty.
2   Authenticity
A company needs to be authentic in who they are and what they offer. Brand authenticity builds trust which, again, results in a strong long-lasting relationship with customers .
3   Transactions
Transactions are without emotion. Beyond the transaction, lies nothing. Features lists mean little when your company can only offer as much as its competitor. Why then, would customers remain loyal to the brand?
What happens when you continue to build the emotional connection beyond the transaction? That’s right! You can reap the long-term relationship benefits you want.
4   Stay the course
Emotional relationships take time and nurturing to build. Have patience.
5   Every interaction is meaningful
Build the relationship through powerful and memorable ongoing interactions, before, during AND after the sale.
Like any relationship, branding develops over time. Be patient. The results may surprise you!

related blogs

Branding … Good And Bad
5 Ways To Build An Unforgettable Brand!
Where Customers Take Control of Branding

/by
, ,

Why Change A Brand Name?

Do you know what brand name changes mean?
Dunkin’ Donuts recently announced it will be shortening its name by dropping the word ‘Donuts’.

Dunkin’ Donuts name has a strong brand personality. We’ve been trained to know what to expect from the brand by the way it identifies itself. It has meaning to us as consumers and is widely recognized. Why would they consider changing what others work so hard to achieve? They are currently the undisputed leader of the donut industry with a more than 60% market share, and a presence that runs to 11,300 restaurants globally.

Historically….


Changes made to a brand name usually predict that things will not be the same as they were. By changing the name, companies hope to convey their transformation and focus. Often that desire for a renewed image is an effort to breathe life into a damaged brand.

When?

When might a brand consider changing its name? When there is a change in strategic focus or the name change will enhance meaning and value in the minds of consumers.

Why?

Does ‘Dunkin’’, as a name, carry greater value than Dunkin’ Donuts? Is it just a result of current trends to use shorter names and/or acronyms.

Does it bring greater resonance to the consumer brand market where it has become more and more difficult to stand out?

And then, there is always this most important question remaining. Will consumers embrace it?

Is Dunkin’ Donuts unknowingly placing doubt in consumer’s minds because now they will be driven to determine whether the product is the same or has something about it changed? The perception in consumer’s minds becomes; what will we get from the Dunkin’ brand that we don’t already get now from Dunkin’ Donuts?

Would Dunkin’ Donuts change something if there wasn’t some sort of problem? Or… could this possibly be an agency’s strategy to generate a ton of work!

 

/by

Google’s Alphabet

Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all.
The new brand mark is simple, strong, friendly and contemporary.
logotype
Here’s my take…
Read more

/by

Branding … Good And Bad

What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes.
Branding Successes
Read more

/by

Branding Purple

bhhs logoPurple tends to be a color that people either love or hate. A visit to Berkshire Hathaway Home Services Fox & Roach’s Kennett Square office “Brand Opening” led me to a thought-provoking conversation on the BHHS corporate brand color choice of purple. They all knew the reasoning well as it was conveyed as part of the brand.
Read more

/by

Visually Mitting A Letter

As I was driving the other day, a Mitt Romney graphic lawn sign grabbed my attention, forcing me to ponder the political campaign from a graphic perspective. While others have noted that the Romney logo looks like toothpaste >Fast Company >Mashable >Tumbler I am noting something much more obvious.

romney logo
Read more

/by

Kellogg’s New Brand Refresh

Kellogg’s announced their newly refreshed brand as ‘the most significant update of its marquee identity in the company’s 106-year history.’

The visual identity has been refreshed, as they say, with ‘distinctly bright visual graphics and images that reflect company and consumer values of optimism and a bright outlook today’.  New branding will appear on the brand’s website, all packaging, advertising and other marketing materials.
Read more

/by

Apple’s Brand Experience

Apple does it again. The best brand experience can be found everywhere at Apple.

The largest (23,000 square feet) Apple retail store opened Friday, April 6, at New York’s Grand Central Terminal.

If you are not a New Yorker or you don’t appreciate the overwhelming crowds of people, this is the answer for you Apple enthusiasts.

Apple has given the ability of iPhone 4 and 4S, iPad 2 and 4th-gen iPod Touch owners to take a virtual tour of it.
> Go to Apple’s Grand Central Terminal retail store website using Mobile Safari
> Choose “View More Photos”
> Choose the last photo

By just holding the device and moving around with it, it is almost as if you are standing in the store itself. If you don’t have an Apple device, why not find a friend who does.

Everything from their packaging multi-layered reveals to their store experience speaks the brand. Apple is, as Steve Jobs said he wanted to do,  “making a dent in the universe”.

/by