Posts

Visual Storytelling

50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.

You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.

Here are some ways to incorporate visual storytelling into your marketing.
Read more

seeing

We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement?
3 simple reasons…. Read more

Oreo’s brand has traditionally been associated with milk and cookies, but the brand’s social media activity takes on a new face with real personality. Oreo’s 31 million-strong Facebook feed proves it.
Read more

Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will.

If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.

10 tips that can increase banner ad effectiveness:
Read more