50% of our brain functions are devoted to visual processing. We interpret visuals in less than 1/10th of a second and then are quickly compelled to organize them into a narrative. It’s just what we do. If there isn’t a story there, we make one up. That’s why stories can be so powerful.
You can use this to your advantage. Powerful visual storytelling can evoke emotions that will build engagement with your customer.
Here are some ways to incorporate visual storytelling into your marketing.
1 Real Life Applications. Show your product/service being used in practical applications.
2 User Generated Content. Involve your audience by allowing them to showcase their pictures using your product.
3 Authenticity. Allow your audience to see what goes on with your product inside the company. Your customer wants to see something they believe is real so it speaks to them personally.
4 Simplicity. Decide what specific story you want to tell and then distill it down to the most important facts.
5 Sensory Experience. Although we are all on information overload, customers still seek real things like human contact. Nostalgia can bridge the gap between your customer and your brand by tapping into this need.
6 Cultural Relevancy. Stories conveying diversity and inclusiveness can create a deep emotional connection.
7 Analysis. Review and monitor metrics to determine what storylines and images work best.
Powerful brand-consistent visual storytelling will allow your customer to better understand your business and its offerings. If your customer sees you as potentially helping them solve a problem, they will want to know more about you. Building closer connections between you and your customer is good branding.
