Studies have proven that most banner ads start losing effectiveness after the third time a person has seen it. If visitors haven’t clicked on it by then, they probably never will.
If you are spending a lot of money on advertising and purchasing hundreds of thousands of banner impressions, you will need to come up with a lot of different banners.
10 tips that can increase banner ad effectiveness:
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Last week, I listened to Dan Hill, expert on facial coding, speak on engaging radio commercials. The concept is fascinating.
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What do we have to look forward to in this new decade?
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Pantone, the global authority on color and provider of professional color standards for the design industries, proclaims the color of the year for 2010.
Drumroll please….
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As we near the end of the year and look back, here is the longer view.
I admit, I have a fascination with vintage advertising and find it very entertaining. A friend of mine stumbled upon this website while whittling away at the web. (I am convinced, she is single-handedly going to see everything there is to see on the internet before she passes on.)
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The “new” Aol. has shared their brand strategy with Fast Company in an article that includes an interview with the Wolff Olins creative team as well as new iterations of the logo.
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Owning the color green today means environmentally-friendly.
And the latest to hop on the green bandwagon is McDonald’s. In Europe only, they are changing their traditional red backdrop for a deep hunter green — a more eco-friendly image.
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AOL is breaking away from Time Warner next month, and leaving their old look behind as well. They are replacing AOL with Aol. and making an undistinguishable statement with this period after the Aol. The new brand identity print, video and online versions launch Dec. 10.
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Hertz launched their first re-branding effort in 20 years last week on the web.
What does this mean?
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Every impression of your visual brand has value. Viewing it with consistency builds memorablity and brand recognition allowing you to get the most value from your advertising and promotional dollars.