Metaphors are representations. They represent an idea but are not the idea itself.
We use visual metaphors in design to create a familiar experience for people by focusing on ideas and objects they understand. The metaphor associates two objects that appear unrelated at first but unconsciously, the mind makes the association almost immediately. So people stop and take a second look. You get more than 4.7 seconds with this creative strategy.
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From swish to smile.
The swish inspired by the Nike “swoosh” has been a visual element used in logos for about 20 years now, and it seems it has finally seen its day. Make way for the rise of the “happy and friendly” smile!
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Are you using easily identifiable visual communications that connect uniquely and quickly back to your company? Are you paying attention to the way your visual brand is used across mediums? Do your website, Twitter account and Facebook profile use the same overall visual features so viewers know it is your company they are experiencing?
How can you build a memorable visual brand appropriate for print, web, trade shows, signage and social media?
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Prudential’s “Logo Evolution” of The Rock® is a perfect example of the simplifying of a logo. What began as a detailed illustration in 1870 has now evolved to its most simplistic form, displaying more of a symbolic visual icon. As mentioned in the last post, simplicity is one of the keys to a great logo. And great logos gain recognition.
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The Worldwide Logo Design Annual (WOLDA) showcases the 2009 edition which includes 192 logo winners selected from nearly 2000 entries. See a few I have chosen to display below.
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How do we strive to ensure the success of a design project?
We want our clients to focus in on what they want and how they want it. What do clients want?
Design Briefs can hold the answer.
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Can you think of a brand that uses more than three of your senses?
Well, this past weekend we shared in a momentous occasion and stayed at the W Hotel Hoboken where we experienced the W brand.
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A new Google logo design modification and a new search results page design launches on Wednesday, May 12.
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April 27th, World Graphic Design Day, celebrated since 1995, is an opportunity to recognize communication design and its role in the world.
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I love what I do for a living. Although it was not always called graphic design, I’ve been doing it all my life. I am truly grateful to have found a way of earning a living that keeps me motivated and spirited. Cotter Visual Communications is in its 22nd year of doing business and it is about time we share, partly, why we do what we do.
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