Your brand colors allow instant recognition and distinction for your company. Staying within a custom color palette used repeatedly and consistently will help instill your brand.
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In a world filled with infinite information, how do we achieve mindshare?
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Understanding how the mind synthesizes visual information is crucial in creating a visual that instills recognition. And recognition is everything in branding. The first thing we recognize is color. Then comes shape, symbol and finally words. These visual cues are important in conveying the subliminal underlying concept.
Here are some things to keep in mind when developing a visual brand.
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On October 2 the location of the 2016 Summer Olympics will be revealed. For two years, cities around the world have been vying to be the events host. It is now down to Chicago, Madrid, Rio de Janeiro, and Tokyo.
Here are the “bid logos” for these cities.
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For those of you who are as intrigued as I am by creative ad genius, Art & Copy (2008), the advertising documentary directed by Doug Pray, was released last Friday, 5 days after the T.V. season premiere of “Mad Men”.
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Why has Coca-Cola’s logo remained virtually the same for so many years?
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What happens when you ask someone for their opinion?
You get it. Their subjective – not necessarily expert in the subject – opinion.
What happens when you set up the ”approval by committee” process?
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The word ”branding” is thrown around pretty readily today. In fact, at this point, it’s been used so many times that people have probably forgotten that it’s also a process for marking cattle with a hot poker, in addition to the relevant meaning in marketing speak.
A logo is the visual representation of what a company does, as well as what a company is about from a conceptual standpoint. But a BRAND is more than that.
Although eye-tracking studies can and have easily been disputed, the information distilled from them can be part of your information arsenal. One eye-tracking study found that web users read in an “F” pattern.
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Why Brand?
Why do the majority of people pay more for and buy more Colgate and Crest than generic toothpaste? It’s really all the same isn’t it? Or is it?
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